Rhetoric for Education of Citizenship?

I came across an article called "Rhetoric and Communication Studies as Education for Citizenship" while I was on the old Facebook today. In it, J. Michael Hogan makes an argument about the purpose of higher education and what it means to society that young people are increasingly apolitical. A well-heard argument to be sure. What I thought was interesting were his ideas for academics to begin to fix the problem.

We can begin by reminding our students what it means to be a “good citizen” and by providing them with the knowledge and competencies they need for civic life. We also might revive the classical tradition’s emphasis on the ethics of speech, and we could do a better job teaching the habits and skills of civic participation: how to speak, how to argue, and how to deliberate in a diverse, technologically advanced society.

Does this speak to 'arguing differently? Is this different than what we're currently doing in our classes? How can we move to Hogan's ideal of a civic-minded student/citizen?

Let me know what you think....